Table of contents
Origin
Patagonia was founded by Yvon Chouinard, an American mountaineer, surfer and entrepreneur. The company traces its origins back to the early 1950s. Yvon Chouinard began forging his own climbing equipment, such as reusable hooks, because he was not satisfied with the climbing equipment available at the time. His handmade equipment soon gained recognition from other climbers. In 1973, the company formally started as Chouinard Equipment in Ventura, California, where it began manufacturing climbing equipment. Over time, the company expanded its focus to other outdoor equipment and clothing, and in 1984 the company was renamed Patagonia.
By now, Patagonia may already be more famous than the breathtaking region of South America it is named after. The brand was in the news not too long ago after Yvon Chouinard gave the company away in order to make all future profits available for the fight against climate change. This as icing on the cake after the clothing company - they do not see themselves as a company, but as an activist organisation - has for decades donated 1% of its turnover on an annual basis to charities focused on sustainability and conservation. Patagonia can safely be seen as a leader in environmental protection and sustainability without compromising on quality and design.
Collection
Patagonia produces both clothing and equipment. Think jackets, pants, backpacks and sleeping bags. At Twinseasons, you will find a large part of all these article groups in our range. In particular, we can offer all climbers, hikers, trail runners and winter sports enthusiasts a very wide selection.
Technologies and innovations
Patagonia H2No Performance Standard
You often come across the term H2No Performance Standard with waterproof clothing from Patagonia. However, it is not a specific technique or material. H2No Performance Standard is more of a label that Patagonia gives to its products when they have passed a variety of proprietary tests in the laboratory and in the field. In doing so, Patagonia specifically tests for waterproofing, breathability, surface repellency (of water) and long-term wear. The testing also further consists of collaboration with Patagonia-selected athletes who examine whether the results from the laboratory match those in the real world.
So the H2No Performance Standard is not a membrane. However, the label is always accompanied by a membrane. However, this membrane is not always the same and the composition of the laminate can also differ. The membrane can be designed by them themselves or by an external party. In addition, there may be either a 2-layer, a 2.5-layer or a 3-layer construction. They may also use different upper fabrics or (in the case of 3-layer constructions) protective inner fabrics. At Patagonia, for instance, you'll come across outer fabrics from Pertex, ECONYL and NetPlus, among others. So Patagonia's H2No Performance Standard is more of a promise than a specific technique.
Patagonia Fullrange
Fullrange is the name of a padding material that Patagonia uses in some of its own synthetic insulation jackets. The material is made jointly with Toray Industries (known for Dermizax). Fullrange is known for its excellent breathability, but generally has lower thermal insulation than comparable padding materials. This is why Fullrange is also used by Patagonia particularly in insulation jackets, made for more strenuous activities.
Patagonia Plumafill
Plumafill is a so-called synthetic down material designed by Patagonia. That is, it is a synthetic fill material, which tries to combine the positive properties of downwith the pluses of synthetic insulation as much as possible. With Plumafill, Patagonia aims to mimic the warmth and packability of natural down as much as possible, but while retaining insulation in case the fill material gets wet. Patagonia's Micro Puff jackets use Plumafill.
Patagonia Thermogreen
Thermogreen is a synthetic padding material designed by Patagonia. It often consists almost entirely of recycled polyester. Thermogreen is mainly used as insulation in women's and men's jackets for everyday use.
Sustainability
NetPlus
Patagonia is working with Bureo, which specialises in locating and collecting such nets, on the NetPlus project. These fishing nets are then recycled and used as raw material to produce NetPlus materials. These materials then find a place again in Patagonia clothing. For example, NetPlus is used in Patagonia Granite Crest jackets, among others.
ECONYL
ECONYL is the name for regenerated nylon, a sustainable material used in the production of clothing, accessories and other textile products. The special feature of ECONYL is that it is made from recycled materials, in particular from discarded fishing nets, carpets and other nylon waste. Read more about it on ECONYL's website. Patagonia uses ECONYL as an upper fabric in some of its waterproof clothing. The Patagonia Torrentshell jacket and trousers are well-known examples.
PFCs & recycled materials
Patagonia is in the midst of transitioning to a PFC-free range and is definitely not there yet. By autumn 2023, 92% of Patagonia's volume of materials with water-repellent chemicals were made without PFC's. In the blog "Say goodbye to Forever Chemicals" lPatagonia itself explains the transition to a PFC-free range with all its accompanying peaks and troughs. Patagonia makes extensive use of recycled materials. The ECONYL and NetPlus just discussed are just examples of this. But Patagonia does not only use recycled polyamide (nylon) and polyester. Recycled down is also used extensively.
Participation in sustainable initiatives
Patagonia is a member of a number of initiatives aimed at improving the production process of clothing and (outdoor) equipment. These include the following initiatives:
The above is just some of what Patagonia does in terms of the environment, corporate social responsibility and sustainability. If you want to know much more about this, be sure to check out Patagonia own website as well.
Patagonia Store
In the Netherlands, Twinseasons is an official Patagonia dealer with a shop and also an extensive range on the webshop. Shop in our Patagonia store and experience how durable and high-quality Patagonia products are.
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