By now, perhaps the clothing brand is even more famous than the breathtaking area in South America after which it is named: Patagonia. Consequently, the brand made frequent headlines not too long ago after founder Yvon Chouinard gave the company away in order to make all future profits available for the fight against climate change. This as icing on the cake after the clothing company - they don't see themselves as a company, but an activist organization - has for decades donated 1% of its sales on an annual basis to charities focused on environmental sustainability and conservation.
Ever since 1988, Patagonia has conducted annual awareness campaigns on environmental issues and made the news with targeted actions. For example, on Black Friday they once placed a full-page ad of a Patagonia coat with the words "don't buy this coat" above it. This as a protest against the rampant consumerism in which Black Friday plays a role.
Leisure And Hiking Apparel
As said, sustainability and the environment are therefore always at the heart of the clothing produced by Patagonia. They are aware that everything they produce has an impact on the world, so they try to do this as responsibly as possible. For example, they make fleece sweaters out of disposable plastic bottles and recycle nylon, polyester, cotton and wool such as cashmere. In addition, by processing discarded fishing nets, clothing and other gear, Patagonia has managed to keep more than a million pounds (!) of plastic waste out of the world's oceans.
Furthermore, they repair your damaged Patagonia clothing for free. How long you've had it doesn't matter. In 2020, Patagonia repaired more than a hundred thousand garments.
At Twinseasons, we sell all kinds of leisure and hiking clothing from this wonderful brand. See you in Patagonia!