Functional outdoor equipment from Jack Wolfskin
German Ulrich Dausien, the founder of Jack Wolfskin, is an outdoorsman at heart, but in his younger years was constantly irritated by the poor quality of the equipment available. This together with his passion for entrepreneurship led to Jack Wolfskin in 1981, and the brand has since become a staple of the outdoor world. Right from the start, Dausien knew what he wanted to achieve: to give everyone access to functional outdoor equipment that would allow people to experience the wilderness with greater ease. Jack Wolfskin advocates a shared enjoyment of hiking and distancing oneself from the hustle and bustle of everyday life.
Unlike all the artificial trends of the 1980s and 1990s, Jack Wolfskin still let itself be shaped by experiences in nature and set its responsible treatment of the environment as an unshakeable standard. Even today, sustainability and corporate social responsibility are still in Jack Wolfskin's DNA. You can see this, for instance, in the fact that Jack Wolfskin is a member of Green Button, a government label for sustainable textiles that requires compliance with 46 strict social and environmental criteria - covering a broad spectrum, from waste water to forced labour. Wondering what else Jack Wolfskin is doing for better products and a better world? Then download this brochure.
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