Wool tradition
Since 1988, Ortovox trusts in wool.
More than a quarter of a century of experience in working with the most functional of all natural fibers. Ortovox combines natural material and other innovative fabrics. With the resulting system of wear comfort they provide you with unique functionality and wear-comfort properties for your mountain adventures. Merino wool offers particular advantages due to its very fine fiber diameter and excellent durability. At ORTOVOX they only use wool fibers measuring 18–19 microns (one micron = one-thousandth of a millimeter). There are thinner fiber diameters, although these cannot really be processed economically and, what’s more, they do not offer the stability required for alpine sports.
Ortovox protects sheep
Animal protection – in particular the welfare of sheep – determines their actions as wool experts. In 2017, Ortovox used this as a basis for developing our own wool standard. The ORTOVOX WOOL PROMISE (OWP) stands for the highest quality of animal welfare and sustainable economic management. Furthermore, all farms are certified to the international Responsible Wool Standard (RWS). Regulations are essential, but for Ortovox the basic premise remains the honesty, ambitious mindset and involvement of all partners. That’s why Ortovox also holds regular ROUND TABLE DISCUSSIONS to utilize and intensify our close, friendly cooperation with sheep farmers, producers and experts. There they bring different interest groups together to openly discuss challenges, implement new ideas and develop solutions.
Ortovox goal: 100 % owp-verified wool by 2024
The goal is to further strengthen the ORTOVOX WOOL PROMISE by 2024. As part of this, SWISSWOOL, the traditional wool from the Swiss Alps used primarily as insulation material, will also be included in the OWP. Integration is planned for 2021/2022. Furthermore, Ortovox have set the goal of demonstrating transparency in all processes and procurement steps.
Ortovox protects people
The fair treatment of employees, customers and business partners is their highest priority. Ortovox has been a member of the PARTNERSHIP FOR SUSTAINABLE TEXTILES initiative and the FAIR WEAR FOUNDATION (FWF) since 2015. Their commitment to fair working conditions was rewarded once again in 2019 when Ortovox received FAIR WEAR FOUNDATION LEADERSHIP STATUS – the FWF’s highest accolade. Since 2018 Ortovox maintains that status.
Ortovox goal: maintaining fwf leader status
Ortovox has set the goal of maintaining LEADER STATUS within the FAIR WEAR FOUNDATION. The status of the FWF is reviewed annually and as such calls for a process of continuous improvement. In concrete terms, this means they are committed to continually making production planning more efficient and socially acceptable. The status also includes payment of a living wage in a safe, healthy working environment. For example, as part of the roadmap of the PARTNERSHIP FOR SUSTAINABLE TEXTILES, they are also committed to improving chemical and environmental management among all manufacturers.
Ortovox protects regional uniqueness
They use and nurture natural resources and traditional expertise worldwide – such as Tasmania’s centuries-old experience in processing merino wool. And since its early years, the brand has also relied specifically on local raw materials and regional craftsmanship The ORTOVOX textile production chain currently comprises 48 companies in 14 countries. 56.49% of all textile products are made in Europe.
Goal: 60% of production in europe
They have set the goal of continuing to manufacture at least 60% of their production volume in Europe. Working closely with local stakeholders, they are also committed to supporting special activities at international locations. For example, the Tarkine rainforest in Tasmania, the island that is home to their merino sheep, is one of the largest, oldest and most biodiverse landscapes in the world. However, large-scale clearances by the mining and timber industry threaten its unique diversity – and what is an enormous green lung for the planet. They are supporting the Bob Brown Foundation, which is committed to the conservation of the rainforest, with various campaigns. For every order purchased from the online store and not returned, they are donating 3 euros to the Foundation. Ortovox also invested 10,000 euros in the Tarkine Trail app, which is designed to promote soft tourism in the region. In addition to providing financial support to the Bob Brown Foundation, they also equip local environmental protection teams with backpacks and clothing.
Ortovox protects the mountains
Protection of the environment is part of their self-image and influences the company’s actions. Their declared goal is to achieve climate neutrality at all company sites and for all products. Initially this means accurately measuring the carbon footprint, then developing a strategy to reduce this to a minimum and offset the remainder.
Goal: climate neutrality
Ortovox will measure their carbon footprint – taking into account energy, water, heat and paper consumption, the commutes that their employees make to and from work and the production of climate-neutral products – before drawing up and implementing measures to maximize its reduction. Unavoidable CO2 emissions will ultimately be offset by compensatory measures. Ortovox will therefore be completely climate-neutral by 2024.