FJÄLLRÄVEN
FJÄLLRÄVEN - JÄTTEBRA!
Åke Nordin was born in 1936 on Sweden's High Coast in Örnsköldsvik. This rolling area with extensive forests and a high coastline was the perfect playground for the young and curious Åke. It was during one of his many adventures that the seed for Fjällräven was planted deep in Åke's mind. The seed was born out of necessity: he had to develop a backpack with sufficient volume that would also be comfortable on his back at the same time. Åke knew this had to be possible. With his mother's sewing machine and his father's tools, Åke created a backpack with a wooden frame in his basement. With his first stitches came the very beginning of Fjällräven, which Åke started ten years later in the same basement. Åke's stubborn conviction that there is a practical solution for everything led throughout the 1960s and 1970s to Fjällräven's product line being expanded considerably to include tents, sleeping bags, jackets and pants. The Greenland Jacket made from their well-known G-1000 sto, Expedition Down Jacket and the Kånken backpack have now proven to be enduring classics. It is estimated that one in two Swedes, from avid hikers to passionate nature lovers, now walk confidently with Fjällräven.
FJÄLLRÄVEN'S MISSION
To inspire and enable people to spend time in nature has been and always will be Fjällräven's most important mission. With their products they want you to feel safe in nature. Now and in the future. Fjällräven wants to accompany you on the best journeys and adventures. The products never go out of fashion and Fjällräven never compromises on quality. The future of the brand and that of nature are inextricably linked. Fjällräven offers you the best outdoor equipment. This means that they are always looking for innovative and sustainable solutions. This includes using recycled and organic materials, PFC-free impregnation and developing products that can be worn with pleasure for a generation. Nature is forever in the heart at Fjällräven.
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