Imagine a fabric so ideal for outdoor living that it remains virtually unchanged, and unchallenged by alternatives, for over 40 years. That is precisely what Åke Nordin created when he repurposed a rejected tent material for a hardwearing jacket. The material was G-1000, and it debuted in 1968 as the main material in the Greenland Jacket. One of Fjällräven’s most iconic products.
Fjällräven comes from the small town of Örnsjöldsvik in Sweden, a place where mountains, forest and sea meet. The company specialises in outdoor clothing and equipment and is committed to making nature more accessible. In true Swedish style, the focus is on simplicity and practicality and Fjällräven has the utmost respect for the environment.
This is what Fjällräven does:
Develop functional, durable and timeless outdoor clothing
Act responsibly towards nature, animals and people
Inspire and create an interest in life in the outdoors