Table of contents
Origin
Fjällräven is a Swedish outdoor brand founded in 1960 by Åke Nordin. The origin of the brand lies in Nordin's personal experience trekking in the Swedish mountains, where he needed a backpack that was comfortable and functional. This led to the creation of the very first Fjällräven backpack, made of durable and water-repellent material.
The name Fjällräven comes from Swedish and literally means ‘mountain fox’. It refers to the polar fox, an animal that adapts well to the cold and harsh conditions of mountainous areas. This fits well with the brand, as Fjällräven focuses on designing clothes and equipment suitable for the rugged Nordic landscape.
An important turning point in Fjällräven's history was the introduction of the Greenland Jacket in 1968. It quickly became an iconic product and symbolised the brand's commitment to functionality, durability and timeless design. Over the following years, Fjällräven grew into a well-known brand in the world of outdoor equipment and clothing. Another distinctive feature of Fjällräven is the use of G-1000, a durable and adaptable material that is widely used in their products. The brand is also known for the Kånken backpack, introduced in the late 1970s as a practical and stylish solution for Swedish schoolchildren.
Today, Fjällräven is popular worldwide and known for its high-quality outdoor products, a sense of fashion and a strong emphasis on environmental awareness. The brand continues to evolve with new innovations, while staying true to its Scandinavian heritage and core values.
Collection
Fjällräven produces both clothing and outdoor equipment. From a hugely diverse range of backpacks to sleeping bags and tents. At Twinseasons, you will find a large part of this in our range. Especially in the clothing segment, we can offer you a very wide choice.
Technologies and innovations
Fjällräven G-1000
G-1000 is a fabric so ideal for the outdoors that it has been used for more than 60 years. The founder of this technology is Åke Nordin himself. He went to work with a rejected tent fabric and turned it into a jacket. The idea of making clothing from tent cloth continued to fascinate him so much that he further developed it into G-1000. A hard-wearing and ventilating tightly woven fabric made of polyester and cotton. In 1968, it was introduced as the main material of the Greenland Jacket. Today, the material, of which there are now several varieties, is used in several jackets like the Abisko, Kiruna, Singi and Skogsö, trousers like the Barents Pro and backpacks like the Varmland.
G-1000 Air
G-1000 Air is lighter than G-1000 Original and more breathable than G-1000 Lite. The much better airflow does mean that the fabric is no longer resistant to wet and windy weather and mosquitoes. Features: not treated with wax, for more ventilation, lightweight, made from durable materials.
G-1000 Heavy Duty
G-1000 Heavy Duty is the most hard-wearing variant of G-1000. The fabric is impregnated with Greenland Wax on both sides. As a result, it also ventilates/breathes less than the other G-1000 variants. It is used in particular for reinforcing pieces on parts of the product that are usually subject to considerable friction. Features: extra strong, adaptable weather protection with Greenland Wax, withstands very long use.
G-1000 Lite
G-1000 Lite, as the name suggests, is a slightly lighter and more supple fabric than G-1000 Original. To prevent it from losing its strength, it uses ripstop yarn that ensures it is more resistant to tearing. Features: airy fabric, with thin wax layer for light water resistance, breathable.
G-1000 Original
G-1000 Original is the original G-1000 fabric, which has had a few upgrades here and there over the years. Features: abrasion-resistant, adaptable weather protection with Greenland Wax, breathable.
G-1000 Silent
This G-1000 variant is brushed, making it extra smooth, soft to the touch and much quieter than other G-1000 variants. Features: smooth and soft, pre-treated with wax for wind and water resistance, mosquito proof.
Eco & Stretch variants
G-1000 Eco is the more sustainable version of G-1000 Original. It is made of recycled polyester and organic cotton. G-1000 Lite Eco is the more sustainable version of G-1000 Lite. Fjällräven only uses the Eco versions when launching new models and when updating/upgrading existing models. Gradually, these will replace the G-1000 Original and Lite versions completely.
G-1000 Stretch is the stretchy G-1000 variant. The Air Stretch variant is the elastic variant of G-1000 Air.
Maintenance of G-1000 products
The best way to maintain your G-1000 products is with Greenland Wax, available from Twinseasons. The wax is specially developed by Fjällräven to make the fabric windproof, water resistant and even more hardwearing. After applying the wax, heat the garment with an iron. The wax melts between 55°C and 60°C, so you want to keep the iron around this temperature. You can repeat these steps if you want to make the fabric even more water-resistant. If you are out in the wilderness, you can also use your gas stove to melt the Greenland Wax. In that case, keep the garment at an appropriate distance (about 25 cm) and make sure the fire is stable. To remove the wax, washing your product a few times is sufficient. Check the label for further washing instructions.
Fjällräven Eco-Shell
Eco-Shell is a membrane developed by Fjällräven itself. The hydrophilic membrane appears in both 2.5-layer and 3-layer constructions and is waterproof, windproof and breathable. With Eco-Shell, Fjällräven also wanted to be able to offer nature lovers the most environmentally friendly membrane possible. And they succeeded. Eco-Shell is made entirely from recycled polyester. In addition, the membrane also always comes with a PFC-free impregnation.
Fjällräven Hydratic
Fjällräven's Hydratic is not necessarily one technique or one type of material. It is more a kind of guarantee that the fabric of the particular garment is waterproof but breathable at the same time. Exactly how this is achieved depends very much on the fabrics used in the garment. Under the name Hydratic, you will find these solutions in three different ways in Fjällräven's range of garments:
- As a loose lining in a garment (often combined with G-1000)
- As a membrane bonded to the upper fabric of a garment (2-layer)
- As a membrane with a protective print bonded to the upper fabric of a garment (2.5-layer)
Fjällräven G-Loft Supreme
G-Loft Supreme is a synthetic insulation material from Fjällräven that they use in part of their winter jacket range. It is made especially for Fjällräven by the Austrian company Goldeck Textil. G-Loft Supreme consists of hollow polyester fibres that trap air and thus provide insulation. These fibres mimic the properties of natural down but retain their insulating power. Even when they get wet. This keeps the wearer warm even when conditions are humid. G-Loft Supreme consists of 10% recycled material.
Another strength of G-Loft Supreme is its ability, after the material has been firmly compressed, to return to its original shape. This is thanks to the recycled fibres in the polyester blend. These fibres are slightly stiffer than those of new polyester, so the material remains resilient. This property is retained even after multiple washes and long-term use. You will find G-Loft Supreme in Fjällräven Kiruna Padded Parka and Fjällräven Skogsö Padded Jacket , among others.
Fjällräven Supreme Microloft
Supreme Microloft is a synthetic insulation material developed by Fjällräven itself. It is made to provide warmth even in humid environments. Compared to down, Supreme Microloft is less compressible and requires more fill weight to achieve the same warmth. However, the advantage of Supreme Microloft is that it is more resistant to moisture without losing insulating power. The material has a longer lifespan than down and is also easier to clean. Supreme Microloft can be found in Fjällräven Nuuk parkas, among others.
Fjällräven uses Supreme Microloft SB in the fillings of its synthetic sleeping bags. This version returns to its original shape more quickly after being compressed than the regular Supreme Microloft version.
Sustainability
PFC's
Fjällräven started phasing out harmful PFCsin its products as early as 2008. PFCs were no longer used in both the membranes and DWR impregnations in clothing. In doing so, the company was ahead of its time. In 2015, Fjällräven also said goodbye to PFCs in the textiles used for tents and all other products. However, PFCs also turned out to be in parts the company was previously unaware of. Take zips, for example. It was not until 2021 that it became possible to obtain high-quality zips that no longer contain harmful PFCs. Fjällräven is currently working hard with its suppliers to banish these last PFCs from its range.
Recycled material and organic cotton
30% of the textiles Fjällräven uses have one of the G-1000 fabrics as their final destination. Since 2022, all G-1000 textiles (except G-1000 Stretch materials) have been made from recycled polyester and organic cotton. The table below shows that the company has been using more and more recycled materials and organic cotton over the years anyway.
| Year | Recycled polyester | Gerecycled polyamide | Organic cotton |
|---|---|---|---|
| 2019 | 60% | 16% | 70% |
| 2020 | 59% | 29% | 68% |
| 2021 | 59% | 26% | 76% |
| 2022 | 84% | 30% | 96% |
| 2025 (Objective) | 90% | 70% | 100% |
Fjällräven's material promises
Fjällräven uses down, wool and leather. In order to show the outside world that all these materials have been obtained in an animal-friendly way, the company has drawn up the following pledges.
- Down Promise: since 2014, all the down Fjällräven uses is 100% traceable. The down is guaranteed not to come from birds that are plucked alive. Also, all down used must come from birds used for slaughter.
- Leather Promise: the leather that Fjällräven uses (e.g. for the logo) comes from animals kept for food production. So using leather does not cause additional animals to be slaughtered.
- Wool Promise: from 2015, Fjällräven also took a close look at the traceability of the wool used, but due to the way wool is traded, this proved to be a lot more difficult than it was with down. However, the company can guarantee that it only cooperates with farms that do not use the mulesing method. So all the wool Fjälräven uses is mulesing-free wool.
Read Fjällräven's complete Animal Welfare Policyfor Fjällräven's complete animal policy.
Arctic Fox
In 2019, Fjällräven has launched the Arctic Fox project. The initiative works as follows: when purchasing certain Fjällräven products, part of it goes to different non-profit organisations in the form of sub-donations every year. The organisations chosen by Fjällräven must have the aim of protecting the environment or inspiring people to spend time in nature. The first project that inspired the Arctic Fox initiative was Save the Arctic Fox project at Stockholm University. This project is still supported by Fjällräven today.
As you have read, Fjällräven is constantly improving its environmental, social and sustainability policies. If you would like to read more about this, be sure to visit Fjällräven's own website as well.
Fjallraven Store
In the Netherlands, Twinseasons is an official Fjällräven dealer with a shop and also an extensive range on the webshop. Shop in our Fjällräven store and experience how durable and high-quality Fjällräven products are.
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